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Also the BBC reported about a UK based dating site company that sent fake messages to members in order to make them upgrade their membership levels. This is a kind of trade-off but nevertheless also leads many companies to generating fake messages and profiles – in order to get people to upgrade their account from free to premium – or they even pay women to “moderate” the site, i.e. The freemium model is explained in a recent South Park episode: (check out the official south park homepage for the full episode) Spammer & scammers Some years ago, when the flirtbox network was temporarily spammers with a huge number of spammers and scammers I thought: I didn’t.